Privacy Policy

Your Data

 

Spectator information

(collected  when you purchase a ticket for a  UKEL event) 

• Name 

• Email address 

• Postal address  

• Phone number​
 

Volunteer information 

(collected when you register as a  volunteer for a UKEL event) 

• Name 

• Email address 

• Other contact information  (e.g. telephone number) 

• Equality monitoring data  • Dietary and food  

requirement data 

• Safeguarding data at  

physical events  

• Other personal data as  

required to administer your  

engagement for the event

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Officials and Referees information 

(collected in connection with your  role as an official or referee at a  UKEL event) 

• Name 

• Contact details (e.g. email  address, telephone  

number) 

• Dietary and food  

requirement data  

• Safeguarding data at  

physical events 

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VIP and Guest information 

(collected when you complete our  contact form to register to attend a  UKEL event as a VIP or guest) 

• Name 

• Contact details (e.g. email  address) 

• Position / role /  

organisation 

• Dietary and food  

requirement data  

• Safeguarding data at  

physical events

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Website and email analytics  

(Collected when you use our  website)  

Website: 

- Pages visited and time spent on  each page 

- Referring webpages, emails,  search engines or campaigns - IP address and device identifiers - Browser type, device type and  operating system 

- Location data (based on IP  address) 

Emails: 

(Collected when we contact you by  e-mail) 

- Whether you open an email we  send you 

- Whether you click on links within  our emails 

- Which links you interact with - Device, browser and application  used to read our emails 

Please see our Cookie Policy below  for further information on the  cookies and similar technologies  (including tracking pixels in our  emails) used to collect this  

information.

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Contact form information 

(collected when you use the  Contact Us form on our website)

• Name 

• Email address 

• Other contact information  you share  

• Information relating to you  which is contained within  

enquiries, complaints or  

feedback which you share  

with us online

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How we use it

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​Event service communications: 

We use your contact information  to send you important service  updates relating to events for  which you have purchased a  ticket, including joining  instructions, event information,  schedule changes and other  service-related communications. 

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Legal basis: Legitimate interests: our legitimate interests in  ensuring spectators have the  information needed to attend our  events. 

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Marketing and promotional  communications: Where you  have purchased a ticket from us,  we may contact you by email with  information about future UKEL  events, promotions and ticket  sales. You can opt out to receiving marketing communications at any time. 

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Legal basis: Legitimate interests in promoting our products,  services and events.  

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Audience targeting and social  media advertising 

Custom audiences (re-targeting):

Where you have purchased a  ticket from us, we may use your  email address to create a custom  audience on social media  platforms, which allows us to  show you relevant  advertisements about future  UKEL events on those platforms. 

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Legal basis: Consent. We will only carry out this activity where you  have provided your consent for us  to do so. 

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Lookalike audiences: We may  analyse the characteristics of our  existing customer base in order to identify and reach new audiences  on social media platforms who  share similar interests and  behaviours, and who may  therefore be interested in UKEL  events. This activity does not  involve targeting you directly - it is  used to help us find new potential  customers. 

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Legal basis: Legitimate interests. We have a legitimate interest in  promoting our events to new  audiences in an efficient and  targeted way.

  

Safeguarding at physical  events: Where UKEL events take  place in person, we may process  personal data in connection with  the health, safety and welfare of  spectators, including in the event  of an accident or incident at the  event. 

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Legal basis: Legitimate interests  in maintaining a safe event  environment, Vital interests  where the processing is  

necessary to protect someone's  life.

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Administering your volunteer  role:

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We use your name and  contact information to administer  your participation as a volunteer,  provide you with the information  you need to assist with event  safety and operations, and to  contact you for the purposes of  running our volunteer  

programme. 

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Legal basis: Performance of a  contract (your volunteer  

agreement with us) / Legitimate  interests (our interests in running  a safe and effective volunteer  programme). 

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Equality monitoring: Where you  provide us with equality  

monitoring information, we use  this to monitor a and improve the diversity and inclusivity of our  volunteer programme. 

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Legal basis: We process this  information where you have  consented.  

Dietary and food requirements:  We use your dietary and food  requirement information to make  appropriate catering  

arrangements for you at events. 

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Legal basis: We process this  information where you have  consented.  

Safeguarding at physical  events: Where events take place  in person, we may process  personal data in connection with  the health, safety and welfare of  volunteers, including in the event  of an accident or incident at the  event. 

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Legal basis: Legitimate interests  in maintaining a safe event  environment, Vital interests  where the processing is  

necessary to protect someone's  life. 

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Administering your role as an  official or referee:

 

We use your  information to administer your  participation in UKEL events, to  contact you in connection with  

your official role and duties, and  to ensure the effective running of  events. 

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Legal basis: Performance of a  contract (your engagement with  UKEL as an official or referee) / Legitimate interests (our interests  in the proper administration and  running of events). 

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Dietary and food requirements:  We use your dietary and food  requirement information to make  appropriate catering  

arrangements for you at events.

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Legal basis: We process this  information where you have  consented to provide this  

information. 

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Safeguarding at physical  events: Where events take place  in person, we may process  personal data in connection with  the health, safety and welfare of  officials and referees, including in  the event of an accident or  incident at the event. 

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Legal basis: Legitimate interests  in maintaining a safe event  environment, Vital interests  where the processing is  

necessary to protect someone's  life.

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Administering your attendance  at UKEL events:

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We use your  information to administer your  attendance at UKEL events, to  send you joining instructions and  event information, and to contact  you in connection with the event. 

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Legal basis: Our legitimate  interests in ensuring guests have  the information they require to  attend our events. We only share  your attendance information with  other guests where we have your  consent.  

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Dietary and food requirements:  We use your dietary and food  requirement information to make  appropriate catering  

arrangements for you at events. 

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Legal basis: We process this  information where you have  consented. 

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Safeguarding at physical  events: Where events take place  in person, we may process  personal data in connection with  the health, safety and welfare of  VIPs and guests, including in the vent of an accident or incident at the event. 

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Legal basis: Legitimate interests  in maintaining a safe event  environment, Vital interests  where the processing is  

necessary to protect someone's  life.

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Understanding and improving  our website and  communications:

 

We process  this information to understand  how our website and email  communications are used, to  measure the effectiveness of our  marketing campaigns, to improve  our content, and to identify and  resolve any issues. 

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Re-targeting and online  advertising: We may use website  and email engagement data for  online marketing and advertising  purposes, including re-targeting,  which allows us to show relevant  advertisements to people on  social media and other third-party platforms who have previously  visited our website or interacted  with our emails. 

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Legal basis: Consent. We will  only collect this information and  use it for these purposes where  you have consented to our use of  analytics and marketing cookies  via the cookie consent banner on  our website. Tracking pixels in our  emails operate in a similar way  and are also subject to your  consent preferences. You may  withdraw or amend your consent  at any time via the cookie consent tool on our website.

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Responding to your enquiries:  We use your information to review and respond to your enquiries,  complaints, feedback or questions, to provide support,  and to improve our website and  services. 

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Legal basis: Legitimate interests: our legitimate interests in  responding to enquiries, improving our services, and  promoting our business.

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Understanding and improving  our website and  communications:

 

We process  this information to understand  how our website and email  communications are used, to  measure the effectiveness of our  marketing campaigns, to improve  our content, and to identify and  resolve any issues. 

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Re-targeting and online  advertising: We may use website  and email engagement data for  online marketing and advertising  purposes, including re-targeting,  which allows us to show relevant  advertisements to people on  social media and other third-party platforms who have previously  visited our website or interacted  with our emails. 

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Legal basis: Consent. We will  only collect this information and  use it for these purposes where  you have consented to our use of  analytics and marketing cookies  via the cookie consent banner on  our website. Tracking pixels in our  emails operate in a similar way  and are also subject to your  consent preferences. You may  withdraw or amend your consent  at any time via the cookie consent tool on our website.

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Responding to your enquiries:  We use your information to review and respond to your enquiries,  complaints, feedback or questions, to provide support,  and to improve our website and  services. 

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Legal basis: Legitimate interests: our legitimate interests in  responding to enquiries,  improving our services, and  promoting our business.

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Recipients

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We share your information with  our email marketing platform,  Mailchimp to send you  communications and to track  email engagement. 

We share your email address  with social media platforms  including Facebook and  Instagram for the purposes of  custom audience and lookalike  audience targeting. Those  platforms will match your email  address against their own user  databases. Please refer to the  relevant platform's privacy policy  for further information on how  they use your data.

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We share your information with  our email marketing platform,  Mailchimp to send you  communications and to track  email engagement. 

We share your email address  with social media platforms  including Facebook and  Instagram for the purposes of  custom audience and lookalike  audience targeting. Those  platforms will match your email  address against their own user  databases. Please refer to the  relevant platform's privacy policy  for further information on how  they use your data.

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We share your information with  relevant UKEL event  management teams and co ordinators as required for the  administration of events.

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We share your information with  relevant UKEL event  management teams and co ordinators as required for the  administration of events.

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Please refer to our Cookie Policy  which specifies how analytics  data is shared.  

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We use Mailchimp to link website analytics data with your contact  record where you are a  subscriber or registered  attendee.  

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We may share this information  with social media platforms, including for re-targeting  purposes.

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We use Wix, a third-party service  provider, to host contact form  data.

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Cookies

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Our Site uses cookies to improve your browsing experience. Cookies are small text files placed on your  device to store information about your website usage. Please refer to the consent banner on our site.  

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How We Protect Your Information 

 

We implement appropriate technical and organisational measures to protect your personal data from  unauthorised access, alteration, or destruction. This includes: 

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• Encryption: Encrypting sensitive data. 

• Access Controls: Restricting access to authorized personnel only. 

• Regular Audits: Conducting regular audits to ensure data security. 

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However, please note that no data transmission over the internet is 100% secure. 

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We may also disclose personal information where such disclosure is necessary to protect the safety or  security of any persons, and/or otherwise as permitted under applicable law. 

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Your Rights 

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Under UK data protection law, you have the following rights regarding your personal data: 

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• Withdraw your consent: Where our processing of your personal data is based on your consent ,  you have the right to withdraw your consent at any time. If you do decide to withdraw your  consent, we will stop processing your personal data for that purpose. 

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• Right of Access: You can request a copy of the personal data we hold about you. 

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• Right to Rectification: You can request that we correct any inaccuracies in your personal data or if the information is out of date or incomplete you can request it be changed. If you notify us  that the Information, we hold is incomplete or inaccurate we will correct or complete the  information as soon as possible. 

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• Right to Erasure: You can request the deletion of your personal data under certain  circumstances including where we no longer have a reason for holding your Information, you  withdraw your consent, or you object to its processing. Following your request, we will erase your  Information without undue delay unless the continued retention is necessary and permitted by  law. 

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• Right to Restrict Processing: You can request that we restrict the processing of your personal  data in certain situations. This can be done in circumstances where we need to verify the  accuracy of the information, if you do not wish to have the information erased or you have  objected to the processing of the information, and we are considering this request. Once the  processing is restricted, we will only continue to process your personal information if you  consent, or we have another legal basis for doing so.

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• Right to Object: You can object to our processing of your personal data for direct marketing  purposes. In some circumstances you have the right to request that we temporarily stop using  your Information in a certain way. This right applies where: 

• you think the information we hold is inaccurate; 

• you think we are processing your Information illegally; 

• we no longer require your information, but you may require it for legal reasons; or • you have objected to us processing your Information (see below) and you await a response  from us.  

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• Right to Data Portability: You have the right to receive a copy of your personal information  which you gave to us. The copy will be provided in a commonly used and machine-readable  format. You can also have it transmitted directly from us to another data controller, where  technically possible. 

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• The right not to be subject to automated decision making and profiling: You have the right to  not be subject to solely automatic decisions (i.e., decisions that are made about you by  computer without any human input) in relation to any processes that have a legal or similarly  significant effect on you. You will be notified if we make a solely automated decision which  produces a legal effect or significantly affects you. 

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• Right to complain: If you have concerns about how we handle your personal data, you have the  right to make a complaint. You may complain directly to us by contacting hello@ukel.co.uk and  we will attempt to resolve this without undue delay.  

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When you request to exercise your rights 

You will not have to pay a fee to exercise any of the rights listed above. However, we may charge a  reasonable fee if your request is clearly unfounded or excessive, including where requests are repetitive.  Alternatively, we could refuse to comply with your request in these circumstances. 

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We may need to request specific information from you to help us confirm your identity and ensure your  right to access your personal information or to exercise any of your other rights. This is a security  measure to ensure that personal information is not disclosed to any person who has no right to receive it.  We may also contact you to ask you for further information in relation to your request to speed up our  response. 

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We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a  month if your request is particularly complex or you have made a number of requests. In this case, we  will notify you and keep you updated. 

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Retention of Data 

We will retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy  Policy, or as required by law. 

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In some circumstances we will anonymise your personal information (so that it can no longer be  associated with you) for analytical or statistical purposes, in which case we may use this information  indefinitely without further notice to you. 

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International Transfers of Data 

Your personal information will be stored on systems with technical and organisational security measures  and controls located within the UK.  

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How can we help?

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If you have any questions or concerns about this Privacy Policy or how we handle your personal data,  please contact us at hello@ukel.co.uk or at: 

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Sheridans 

76 Wardour Street 

London 

England 

W1F 0UR 

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For further information on data protection please visit the Information Commissioner Office (ICO) website. 

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The Information Commissioner Office regulates data protection. If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal information, you have the right to lodge a complaint with the Information Commissioner’s Office. 

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You can contact them by calling 0303 123 1113 or visit the website.

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Cookie Policy for www.ukel.co.uk 

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Last Updated: February 2026 

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This Cookie Policy explains how UKEL Ltd ("we", "our", "us") uses cookies and similar technologies to  enhance your experience while visiting our website www.ukel.co.uk ("the Site"). 

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What Are Cookies? 

Cookies are small text files that are placed on your device (e.g. a computer, tablet, smartphone) when  you visit our website. Cookies allow the website to recognize your device and store certain information to  improve your experience. 

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There are two main types of cookies: 

• Session cookies: Temporary cookies that are erased when you close your browser. • Persistent cookies: Cookies that remain on your device until they expire, or you delete them. Types of Cookies We Use 

We use the following categories of cookies on our website: 

1. Essential Cookies 

These cookies are necessary for the basic functionality of the Site, such as enabling you to  navigate and use its features. Without these cookies, services like shopping baskets or e-billing  may not work. 

2. Performance Cookies 

These cookies collect information about how visitors use the Site, such as which pages they visit  most often or if they receive error messages. These cookies help us improve the performance  and functionality of the Site. 

3. Functional Cookies 

These cookies allow the Site to remember choices you make (such as your username, language  preference, or region) to provide a more personalised experience. 

4. Targeting and Advertising Cookies 

These cookies are used to deliver ads that are more relevant to you and your interests. They also  limit the number of times you see an advertisement and help measure the effectiveness of ad  campaigns. 

5. Third-Party Cookies 

We may allow trusted third parties to set cookies on our Site for advertising, analytics, and social  media purposes. These cookies are governed by the privacy policies of these third parties. 

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For more information on the types of cookies we use, please see the cookie pop up on the website (click  on the blue fingerprint button on the website). 

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How to Control Cookies 

You have the right to decide whether or not to accept cookies. You can set your browser to block cookies,  delete cookies, or notify you when a cookie is being placed. Please note that if you choose to block or delete certain cookies, some features of the site may not work properly. 

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You can also use the cookie consent banner on our website to manage your preferences. Changes to This Cookie Policy 

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We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or  legal requirements. We will notify you of significant changes by posting an updated policy on this page  with the date of the last revision. 

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Contact Us 

If you have any questions about this Cookie Policy or how we use cookies, please contact us at: 

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UKEL 

c/o Sheridans 

76 Wardour Street 

London 

England 

W1F 0UR